News:
October 12, 2018
Minister for Information designate, Kojo Oppong Nkrumah has told the Appointment Committee when approved he would bring the brand Ghana project back.
According to the Minister designate, very often many nations had taken their national branding exercise very serious on international news network.
He further indicated that Ghana had tried branding itself internationally few times but had not been successful.
Mr. Kojo Oppong Nkrumah made this remarks when the ranking member of the Appointment Committee and Minority Leader, wanted to know what the nominee would do to help the President brand Ghana.
The Ofoase-Ayirebi legislator noted that, there are various arms to the brand Ghana process, tourism which would attract people to Ghana and investment leg which would have to work with Trade Ministry and the Ghana Investment Promotion Centre (GIPC).
In addition there is the domestic market that had to be worked on, for Ghanaians to get local understanding and believing that it is good to buy made in Ghana goods and emphasizing that, Ghanaian products are not substandard, we should have pride in made in Ghana, he said.
“ I have been looking back to bring that structure and would be able to help us to do the actual branding, it is not just about a few colors and time lines we need a proper structure in place to have it done”, he lamented.
By: Kwaku Sakyi-Danso/ghanamps.com